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About Black Rosie Media

Black Rosie Media is a community for Black women and melanated creators in sports media.


We are committed to showing up as advocates for the visibility of Black women and creators of color through original content, events, partnerships, and more. Our goal is to create a space online where Black women and other BIPOC creators are celebrated, appreciated, and equitably compensated for their work.


Not only is Black Rosie Media a community for Black women and melanated creators, but it's also a standalone media conglomerate giving these creators a platform for their work. We are a space for news, game coverage, and creative sports content. 

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About Our Founder!

Erica L. Ayala began her career in the non-profit space where she worked in Youth Leadership Development at the Children's Defense Fund Freedom Schools program and Westchester Children's Association. She began her journalism career during the 2016 National Women's Hockey League (now the Premier Hockey Federation) playoffs.


Erica’s work appears in numerous publications, including The New York Times, Sports Illustrated, The Hockey News, The Athletic, The Guardian, and others.

On March 8, 2022, she joined Kelly Schultz as the first all-woman broadcast team to call a New Jersey Devils game. Erica is believed to be the first Black woman or Latina to call a game in the National Hockey League.  

In 2008, Erica completed a degree in Political Science from Elon University. In 2016, she earned a Master's in Public Administration from the Robert F. Wagner School at New York University. Erica is a native New Yorker and now lives in Tulsa, Oklahoma.  

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