About the Role
This position is part of the NBA Social & Digital Content team which focuses on identifying, creating, distributing and publishing content to the NBA's social and digital platforms and its many domestic and international partners throughout the world. As the demand for content on the NBA's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative and collaborative environment, reaching social followers around the world. This is a project employee position based out of the NBA’s Secaucus, New Jersey office.
The ideal candidate is a vertical video platform expert who knows all the latest trends, how to create content on the platform and fully understands the publishing process. Not only do they understand TikTok, but they are also creative experts on building content for Instagram Reels, Facebook Reels, YouTube Shorts, Snapchat Spotlight and Stories across multiple platforms.
Lastly, this candidate has their finger on the pulse of the NBA and spends their free time immersing themselves in podcasts, message boards or consuming short and long form content about the NBA.content on your live site.
Requirements
Assist with managing content for the NBA’s vertical video platforms, which includes TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, Snapchat Spotlight and Stories across multiple platforms
Manage content planning for daily and nightly publishing by focusing on NBA storylines, as well as vertical video platform trends
Create unique content around NBA storylines and social trends across multiple platforms, which may include working with the video content creation team and content design team
Publish multiple pieces of content to various social accounts each day by writing copy, selecting hashtags, tagging appropriate accounts and using any necessary effects, filters or text over the content
Constantly stay on top of trends and opportunities for the NBA to create storytelling content around its players, the game and off-court lifestyle
Analyze metrics and optimize content to continue to increase views and engagement
Work with multiple teams to create and execute content that is optimized for each platform
Ability to assist with publishing on additional NBA social platforms, when needed
About the Company
At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.