Four Years of Black Rosie Media | Independent Women's Sports Media
- BRM Staff
- 3 hours ago
- 5 min read
We started with a vision. Four years later, we're just getting started.
Four years ago this month, Black Rosie Media opened its doors — built on the belief that bold, authentic storytelling deserves a bold, authentic platform.
Black Rosie Media was born to ensure Black women always have a place in sports media. Since May 2022, we've credentialed and contracted 16 creators — putting them on the ground at All-Star Games, Olympics, and beyond. As we grow our podcasts and newsletters, we look forward to providing more opportunities for growth & development for melanated creators, while providing high-quality sports media journalism.
— Erica L. Ayala, Black Rosie Media Founder & CEO
What began as an idea has grown into something we're proud of: a creative home for voices that matter, work that resonates, and a community that keeps us pushing forward.
To mark this milestone, we're taking a moment to look back at the journey — the wins, the lessons, and everything that has shaped who we are today.
What Black Rosie Media built
Since the beginning, Black Rosie Media aimed to prove that incorporating more diverse voices in sports media will expand and improve how Women in Sports are covered. BRM lives at the intersection of race, gender identity, and women's sports. Our ability to hold space for honest conversations has enhanced our coverage, not diminished it.
YouTube stats since May 2022
There are several small projects and details we work on every single day to improve our content and journalism. Here are just a few of the many milestones we've reached in our first four years.
Black Rosie Media Milestones: Year-By-Year
2022
🏅Accredited — Beijing 2022 Winter Olympics
Prior to our official launch in May, we landed our first client partnership with American Legacy Network at the 2022 Winter Olympics.
We worked with ALN to amplify Black athletes at the 2022 Winter Olympics in Beijing, China. Our platform has been to two Olympics since Beijing, with the Milano-Cortina games being the first to have two contributors BOOTS ON THE GROUND for the Olympic Games.
We've already began planning for the next Summer Games in Los Angeles and cannot wait to share our plans with you soon!
2023
In partnership with MeiGray, we traveled to Toronto to cover the 2023 PHF All-Star Weekend — a moment that turned out to be a piece of history.
It would be the last-ever PHF All-Star event, held just months before the league gave way to the launch of the PWHL in 2024.
We were there for the final chapter, and we documented every moment of it. Although the PHF is gone, it lives on through our women's hockey podcast, At Even Strength.
Soon, we will launch a women's hockey newsletter, similar to the Women's Basketball Roundup, curated by Brian Fleurantin. We'll even have a special nod to our first-ever BRM podcast, the Founding 4 Podcast.
2024
🏅Accredited — Paris 2024 Summer Olympics
We launched our second WNBA team-specific podcast, Tempestade Talk just ahead of founder Erica L. Ayala traveling to Paris for the 2024 Summer Olympics.
From exclusive interviews with Amira Rose Davis, Jordon Robinson, and AJ McCord to exclusive interviews with Emma Meesseman, BRM brought our audience a unique look into the 2024 Paris Summer Olympics.
The year ended with our Gotta Get Up! podcast covering the first-ever New York Liberty championship.
In 2024 we also launched the Women's Basketball Roundup in November — our dedicated women's basketball newsletter — and the response has been extraordinary.
Every Wednesday & Friday, Brian Fleurantin curates the biggest news in WBB for our subscribers. Since our launch, we boast a 51.43% open rate. The industry average is 43%.
The Women's Basketball Roundup also has a 8.4% newsletter click-rate, four-times higher than the industry average.
Our readers aren't just subscribed — they're engaged!
The success since 2024 has led us to launch three paid tiers:
On the Roster — Free
The Starting Five — $5/mo
Legacy 22 — $47/yr
Paid subscribers will have access to The Extra Possession, a subscriber-only mini podcast that drops in your inbox every week — no app, no separate feed, just open and press play!
2025
We launched At Even Strength, our newest original video podcast dedicated to the game of women's hockey — adding another pillar to what we've been building since day one.
Co-hosts Rachel Donner & Erica L. Ayala spearhead the women's hockey coverage for BRM, including livestreams during the 2026 Milano Cortina Winter Olympics.
2026
🏅Accredited — Milano Cortina 2026 Winter Olympics
Our biggest year yet.
Both Jo Dabney & Erica L. Ayala were in Milano for the 2026 Winter Olympics. We also added Alexis Ayala-Tuck to the team as a social media & marketing manager. Our online presence has steadily increased since adding her to the team.
Black Rosie Media's Olympic coverage was featured on NHL.com and Olympics.com — two of the most recognized platforms in sports — a reflection of the credibility and reach this team has earned.
What's next for Black Rosie Media?
Year five starts today — and we're stepping into it with something we've been building toward since we launched the WBB Roundup: paid subscription tiers are now live.
Whether you want deeper coverage, exclusive content, or simply want to directly support independent women's sports media, there's a tier for you.
We have a goal: 1,000 paid subscribers by the LA28 Summer Olympics
That's our countdown, our challenge, and our commitment — to keep showing up, credentialed and ready, on the biggest stages in sports. Every subscriber gets us one step closer to LA.
WBB Roundup — paid tiers now open
Independent women's basketball coverage, delivered.
Join our countdown to LA28 · Goal: 1,000 paid subscribers by Summer 2028
Thank you for four incredible years. Here's to building the next chapter — together. 🖤🌹
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